Project Brief
This project involves creating a social design campaign centred on a chosen issue to educate the public and alter their attitudes. This will involve thorough research to understand public perceptions, sensitivities, and the complexities surrounding the issue. The campaign will demonstrate visually engaging materials that resonate with the target audience, bringing them in and sparking conversations. The campaign will be designed to be applied to a poster and billboard along with their installation mock-ups. Following this will be accompanying social media posts with simplistic visual communication.
Concept Rationale
After listening to Furiouser and Spuriouser and studying the score, I was inspired to interpret the themes through the emotions and tonal shifts within the music, rather than by referencing direct imagery from Alice in Wonderland. A class exercise with Michael Zaugg, where we listened and wrote down the words that came to mind, shaped my approach. My list included: abyss, abysmal, lost, confusion, overpowering, targeted, distortion, distraction, and contrast. These words became the foundation for my visual interpretation.
Client
Design 493 Course
Timeframe
January 10, 2025 - March 5, 2025
Role
visual identity system, print designs, social media, and website